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Joyce DeStasio

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Comcast SportsNet: We Live Philly Sports Collateral

Work completed at 1 Trick Pony - http://www.1trickpony.com
Role on Project:  Account/Project Manager 
Responsibilities included scheduling, photography brokering, account and project management

When we were tasked with rebranding Comcast SportNet's We Live Philly Sports campaign, we pitched an idea that put the 3-dimensional tagline right in the middle of the action on the field, to really show how close CSN is to their sports teams. In order to capture this feeling in a unique way, we needed original photography. I coordinated this shoot with the photographer, client, and our agency. The client, CSN, used their connections to coordinate the locations: Lincoln Financial Field, Citizen's Bank Park, and the Wells Fargo center. Once the images were captured, I managed the retouching process with the photographer and our internal art directors and production artists, and the design process in which we turned this stunning photography into billboards, ads, bus side and bus tails, web banners and more.

 

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